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Krista has been writing and producing professionally since 2009 and her work has appeared on TV, print, radio, and online. She has been blogging since 2005.
She graduated with a degree in Communication Arts from the University of the Philippines Los Baños. Her thesis, an anthology of short fiction, included two stories that have been published locally.
Her first “real” job was in TV production, where she learned to edit 30-second plugs and create monthly media strategies for ETC, a lifestyle channel under Solar Entertainment Corporation. In 2011, she went freelance and became a pioneer writer and segment producer for two lifestyle and fashion-themed shows, Etcetera and ETC HQ. During this stint she also wrote and produced content for various TV commercials, magazines, radio ads, and events.
Since 2013, she has been a Content Producer for Rappler and is currently the section editor for its BrandRap section. She has handled several award-winning campaigns for a wide variety of clients.
She has completed coursework for graduate studies in Film at UP Diliman.
Portrait by Geloy Concepcion