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Krista is an early bird who is usually up by 6 am and creates her best work before 10 am. She has been writing and producing professionally since 2009, and her work has appeared on TV, print, radio, and online. She has been blogging since 2005.
Currently, she is a content lead and digital marketing consultant for various clients in the Philippines and overseas, crafting story-focused campaigns that help businesses grow. Occasionally, she writes features and profiles for publications.
She’s part of the team that built BrandRap, Rappler.com’s award-winning content marketing unit. As a producer, then as the section’s editor, she collaborated with leading brands in the Philippines to launch successful digital campaigns.
Prior to discovering her passion for digital storytelling, Krista was a lifestyle producer, covering the latest in fashion, food, and adventure for local cable channel ETC. She has also written and produced for various TV commercials, magazines, radio ads, and events.
Krista also taught classes in research and web writing at De La Salle – College of Saint Benilde, and has completed coursework for graduate studies in Film at UP Diliman.
She graduated with a degree in Communication Arts from the University of the Philippines Los Baños. Her thesis, an anthology of short fiction, included two stories that have been published locally.
Portrait by Geloy Concepcion